Creating a Storyboard Essay

Assignment Your assignment is to work collaboratively to transform a section of a printed text into a storyboard. You will also include a written explanation of the intended effects of your cinematic choices. Steps Planning 1. Revisit a short story from this unit that you could imagine as a film. As a group, select a small passage to transform into a storyboard of at least 20 shots. You will not be able to capture the entire story in your storyboard; choose a compelling section that contains many visual elements. 2. As director, decide how you would like to show your version of this text and the effect you want it to have on your audience. Present your ideas to your group, and reach a consensus about your focus. Drafting 3. Brainstorm a sequence of shots. Consider framing, camera movement, lighting, sound, and editing in each shot. Use sticky notes to sketch out or describe each shot on the Storyboard Graphic Organizer. Be sure to consider the effect you are trying to create with each shot and the words or phrases that communicate your vision. Share this draft within your small group. Even if you plan photographs for your final draft, you should sketch what your photos will look like for this first draft. Decide how to share the responsibilities of producing each element of the storyboard. Create a draft. Refining 4. As a group, share your ideas with another group. Solicit feedback on †¢ Clear sequence of ideas †¢ Effective use of cinematic techniques in relation to the story †¢ Accurate identification and application of cinematic techniques Use the notes generated during the peer group discussion, and revise your storyboard. Add an explanation of the intended effect of your choices. Be specific in terms of your framing, lighting, sound, and other choices, and be sure that your effect is consistent with your cinematic choices. Support your explanation with textual evidence from the short story. Revising and Editing for Publication 5. Prepare your final draft. Choose a presentation method, such as mounting your frames onto poster board or creating a slide show. Label each frame with all the information required (shot type, angle, lighting, and sound), including intended effect of each shot.

Introduction to Investment Appraisal Techniques

Firms throughout the world expand by starting projects and carrying out investments in different industries and sectors. An important building block in these investments is the analysis and later the evaluation of these projects on the basis of economic, cost and financial data. Investment appraisal techniques provide the financial data and also help managers determine the financial viability of each and every project under consideration. Concepts Related to Investment Appraisal MethodsAlmost all appraisal techniques are based on certain building blocks. These building blocks require estimations and forecasting of present data into the future. For instance future growth rates and interest rates need to be predicted in order to calculate the cost of capital for different projects. Similarly another important estimation is related to the cash inflows and cash outflows for a particular project. This requires the project evaluators or analysts to come up with accurate forecasts for sales , costs and other operating costs.Firms also need to look at the useful or life cycle of the project because that will determine the total net cash flows for a particular project, the time period will also tell the project evaluators about the time horizon of the project so that other economic and market factors could be considered as well while making the decision. Firms also need to plan the type of project evaluation techniques that must be used by the evaluators; for instance with projects that have a short-life span the Pay-Back method should be used to compare the speed with which each project is providing the initial investment.Many of the appraisal techniques must be used together to come to conclusions because of the way the data is presented to evaluators. For instance if a project is giving high returns in the later years but the overall average return is greater than another project that is giving high returns in the initial years than the evaluators might select the lat ter project because it is less risky. Important Investment Appraisal Techniques Pay-Back Period: This method simply calculates the time it will take a project to earn back the amount of money that was initially invested.This technique is extremely important in the comparison of those projects which have similar total life but varying cash flows throughout the life cycle. For instance in a scenario where interest rates are rising then evaluators would want to go for a project which has a lower Pay-Back period. This is because as interest rates increase the cost of capital will also increase and the real value of the returns will fall as we move into the future.Net-Present Value: This method discounts back all future cash-inflows and cash-outflows to the present values; the critical factor in this method is the determination of the discount/interest rate used to bring back the future values to the present. The important thing with this methodology is that it allows businesses to calcu late the real return that they will earn from the project i. e. businesses factor out the inflation or the nominal return that they might get from a project.Accounting Rate of Return: The ARR method provides the evaluators with a percentage that shows a return on the invested amount: say for instance if the ARR is 8% then the project is generating 8% returns annually on each dollar invested. This method does not discount the cash flows but it is helpful in the sense that it explains the potential of the project to generate enough cash flow so that a comparison can be made with other projects on an annual return basis. Internal Rate of Return: This method gives the evaluators with a percentage that shows the projects achieving net present value equal to zero.Essentially, the method calculates the rate at which the projects future calculated return (NPV) is equal to the initial invested amount. This method is extensively used by companies that plan on implementing large-scale projects . This rate gives evaluators an idea of what sorts of costs of capital is acceptable and at which levels or rates can we expect a profit. Value Addition from Appraisal Techniques The appraisal techniques discussed above are an extremely efficient way of substantiating projects and comparing the viability of different projects.The fact of the matter is that when firms want data for different projects while deciding which project to undertake they must objectively evaluate each project and the appraisal techniques provide an effective way of calculating financial data which can be used for analysis. Project Annual Net Cash flow Initial Investment Cost of Capital IRR NPV 1 ? 100,000 ? 449,400 14% A B 2 ? 70,000 C 14% 20% D 3 E ? 200,000 F 14% ? 35,624 4 G ? 300,000 12% H ? 39,000 Calculations for A, B, C, D, E, F, G, H The four projects have a useful life of 10 years. For project 1: Total Cash flow for 10 years: ?1,000,000. IRR: NPV= -? 449,400 + 100,000/ (1+R)1 + 100,000/(1+R)2 +†¦+ 100,000/(1+R)10 = 0. A = 18%; IRR = 18%. By using the trial and error technique we calculated the IRR to be 18%. NPV: -449,400/(1+0. 14)0 + 100,000/(1+0. 14)1 + 100,000/(1+0. 14)2 +†¦+100,000/(1+0. 14)10 = -449,400 + 521,611. 56 = 72,211. 56; B = 72,211. 56 For Project 2: IRR: NPV = -Initial Investment (C) + 70,000/(1+0. 2)1 + 70,000/(1+0. 2)2 +†¦+ 70,000/(1+0. 2)10 = 0; C = ? 293,474. NPV = -293,474/(1+0. 14)0 + 70,000/(1+0. 14)1 + 70,000/(1+0. 14)2 +†¦. + 70,000/(1+0. 14)10 = 71,655; D= ? 71,655For Project 3: Annual Net Cash Flow: IRR: NPV = -200,000 + E/(1+0. 14)1 + E/(1+0. 14)2 +†¦. + E/(1+0. 14)10 = 0; E = ? 38,343. Cost of Capital: 35,624 = -200,000 + 38,343/(1+F)1 + 38,343/(1+F)2 +†¦+ 38,343/(1+F)10 ; F = 11. 00% : through trial and error we calculated the value of cost of capital as 11. 00%. For Project 4: Annual Net Cash Flow: 39,000 = -300,000 + G/(1+0. 12)1 + G/(1. 12)2 +†¦. + G/(1. 12)10 ; G = ? 60,000; IRR (H): NPV= -? 300,000 + 60,000/ (1+R)1 + 60,000/(1+R)2 +†¦+ 60,000/(1+R)10 = 0. H = 15. 1%; by trial and error method we calculated the IRR of the 4th project as 15.1%. Project Selection Based on Available Data The investment techniques that have been used to evaluate the 4 projects have given us some important factors to consider before making the final decision. In light of the data available we suggest that project 3 should be chosen because firstly the initial investment is the lowest amongst all the four projects. Secondly another important factor is that the difference between the cost of capital and the IRR is less than some of the other projects more importantly the IRR is 14% which is the lowest amongst all the four projects.This means that if project 3 is pursued the company the is likely to achieve quick returns and even if the performance of the project is not outstanding due to external factors the company can make substantial returns from the project. The critical factor is that project 3 can b ring in returns far more quickly than other available projects as any returns beyond the 14% mark would be real returns on the investment. Another significant factor would be the saved money from the initial capital that can be used for other projects with similar or even better returns prospects.The cost of capital for this project is also the lowest amongst all other projects; this is also an indicator that change can be absorbed by the company. With project 3 we see that the annual cash flows are amongst the highest if we use the annual cash flow/ initial investment basis for comparison between all the four projects. This also indicates that project 3 is more viable than some of the other projects such as project 1. The only criticism of project 3 is that the gap between cost of capital and IRR is smaller than let’s say from project 1 or project 2.This creates a potential problem if and when interest rates start to increase then the project might become non-profitable in t erms of real rate of return. Conclusion The investment appraisal techniques have become an essential methodology to solve and answer critical questions when it comes to selecting major expansion projects. When companies go to venture capitalists or other financial institutions they must fulfill certain criteria before being given the amount of money they are looking for.Even in the investor industry most investors are required to provide there rate of return requirements before companies or other financial institutions could make tailored products for the investors. It must be emphasized here that companies must understand that other economic data is crucial in relation with the financial data that these appraisal techniques provide. Bibliography: The Institute of Chartered Accountants England and Wales, Investment Appraisal Techniques, viewed February 5, 2010 < http://financial. kaplan.co. uk/Documents/ICAEW/MI_Ch3_p. pdf> Schuster, Northcott, Gotze, 2008. Investment Appraisal: Met hods and Models, Springer-Verlag Berlin Heidelberg Martina Rohrich, 2007, Fundamentals of Investment Appraisal, Oldenbourg Coursework4you. co, Advantages and disadvantages of different appraisal techniques viewed February 5, 2010 < http://www. coursework4you. co. uk/essays-and-dissertations/finance-and-accounting/investment-appraisals/P_F_61_Advantages_and_disadvantages_of_different_investment_appraisals_techniques. php>Course Work 2 Introduction: The dynamics of any industry determine what factors will impact the demand and supply of a particular good or service being bought or sold in that particular market. Some of the major factors that affect the demand for most kinds of products or services include: consumer tastes, income levels, availability of substitute goods and their prices, availability and prices of complementary goods, future price expectations and the general level of literacy of the population and population growth.The other aspect of any market would be the supply side; how do the supply side factors impact the market for goods or services. For instance some major factors include technological advancements, cost of production, the number of suppliers and regulatory framework. A combination of these demand side and supply side factors determines the prices that markets ultimately charge from consumers given that the markets are allowed to function in a free market setting. Technology Market: In particular the Computer MarketWhen we discuss the computer market in isolation we must understand that it is affected greatly by the overall technology market which plays a critical role in determining which new products and services will be offered by these computers and how will these computers be manufactured in the future. Technology has revolutionized the way we do business and other activities around the world. A significant contribution of technological revolution is the machine we call: a computer. From the time of the first computers and up til l today we have witnessed remarkable change.For starters let’s just talk about the change in size of the computers. The point here is that ever since the advent of the computing machine and later the full fledged computer we have since tremendous amount of changes that have occurred along the revolution. These changes have had an impact on both the price of the computer and also on the cost of production of a modern day computer. Demand Side Factors The growth in different technology products such as hand held devices, laptops, desk top computers, I-pods, I-pads, E-books, and PDAs are some examples of what the consumer of today’s world has been buying and accepting for some time.The important factor here is that most technological products are not market oriented rather they are product-led or developed with a perspective of generating enough interest and demand from the market as opposed to the idea of providing products which are required by the market. The demand fo r computers in specific can be divided into two broad categories firstly the demand from the corporate world or offices and secondly from home users who demand desktops. When companies around the globe started to employ and use desktop computers in the 1980s and 1990s; one could see a revolution taking place that would forever change the workplace.These companies converted there existing manual operations on to computers and resultantly we saw dramatic changes in efficiency levels and the ability of companies to become more productive increased many folds. (Samuelson, 2005) This change in the way companies work led to computers becoming a need for majority of the companies in different sectors such as manufacturing, services and primary related industries. The computers, especially desktop computers had become a necessity for companies by mid-90s and onwards. This factor had made computers an important part of any firms capital requirements.(Samuelson, 2005) As far as the households were concerned computers soon after they were being mass-produced in the 80s become a necessity because of the change in the societal factors and requirements at workplace and schools demanded households to have computers at home. During these similar times (80s and 90s) income levels of the middle class households also increased on yearly basis. This was especially the case in the developing countries such as India, China and Brazil. The income levels were also rising in the developed countries which also warranted the increase in demand for computers.We saw that through the 1990s and 2000s the demand for complementary goods and services to the computers also increased. For instance the internet warranted the need for routers, wireless networks and other devices that were mandatory for office work and households. Similarly camera equipment that could connect them to PCs, mobile cables and other many products and services that were used in conjunction with the PCs were being increa singly demanded. We also saw the strength in the demand for substitutes and a consistent fall in their prices.For example a direct substitute of a computer is a handheld device which could be used for most of the purposes that a computer might offer. Even though these substitutes were available yet people ensured that they have at least one personal computer. This strength in demand is a result of the many features that a computer provides over some of its substitutes such as printing options, scanning, and video conference and so on. These added advantages and features have made computers an absolute necessity for the modern home.Another important factor that has played a critical role in increasing the demand for computers is the future expectations of technology and uncertainty. Because people feel that in the near future more emphasis will be given on efficiency and productivity it is imperative to keep up to date with the present technology. The combination of all these factors have created a scenario where by computers have become a part of the daily life of all individuals of the modern age. The internet has only helped the cause of the computers and we see that computers are an essential part of the workplace as well as the home of a particular individual.Supply-Side Factors The technological leap in the latter half of the last century has changed the way work takes place in a typical office of a manufacturing plant today. The reason is simple: the computer and technologies related to the computer. Not only have computers made it easier for companies to make products faster but they have also made companies more flexible and technology hungry. The supply of computers has been increasing at a great pace not only because of high demand but also due to technological changes that are taking place at all times.Between 1990 and 2002 there was a large decline in the prices of computer chips; this in part explains why computers prices were still falling even t hough demand continued to rise during that period. An important factor to understand here is that after the initial increases in the demand in the early 90s soon there was a surplus scenario in the chip market secondly, the rapid change in technology meant that older machines were quickly becoming obsolete hence pushing the prices even further down. (Lipsey and Chyrstal, 2007) Source: http://www.oup. com/uk/orc/bin/9780199286416/01student/interactive/lipsey_extra_ch03/page_01. htm In the diagram above we see that the prices of chips continued to fall between 1990 and 2002 except for the 92-95 period when the prices actually went up slightly the reason for the rise could be explained as the shift in the demand curve to the right as a result of the increase in the demand for complementary software that required high speed computer usage during this time; such as multimedia programs or other gaming and educational programs.The decline in the chip prices also explains the fact that cost of production was also declining rapidly during this time and that more and more suppliers of computers were entering the market. This increased competition for customers meant that prices had an even bigger drop. The increased competition also meant that firms that produce computers try to compete on cost as well as brand image. In an overall analysis of the supply-side of the computer and technology market we would say that prices have had a consistent downward pressure because of declining cost of production and a constant and rapid change in technology.There are a number of other important factors such as the availability of other important devices that have caused the prices of computers to fall down such as cheaper motherboards and RAMs. (Lipsey & Chrystal, 2007) Competition is also an important factor in determining the quality and prices of products such as computers. We see that competition has impacted cost of production by a large amount; many firms that manufacture comp uter and related devices have introduced more and better technologies that are cheaper and faster in processing data.In a lot of ways the market expects and demands computers which are cheaper and faster as we move into the future. This is because businesses and individuals know that computers are meant to reduce the time taken to complete work and achieve this objective in a cost effective way therefore more and more people and businesses demand cheaper computers. Market Scenario: Demand and Supply The market situation is such that the production of computers and the pace of technology have outpaced the overall growth in demand for computers.More importantly the increase in the demand for computers has been in phases when a shift in demand has caused a slight increase in computer prices. The decline in prices is also evident because of transfer of technology amongst different regions of the globe. Many of the developing countries have received technology and cheaper computers from the developed world which has further increased the process of better technological innovation and ever declining prices of computers.There is also a case of understanding that computers are a type of machine that must be renovated or renewed periodically therefore many companies are willing to sell them at lower prices knowing that costumers will buy new machines in the future and they will invest in newer technology. Therefore computer manufacturers have been pursuing brand holding strategies which includes selling computers to buyers at competitive rates.

The impact of culture difference on advertising Research Proposal

The impact of culture difference on advertising - Research Proposal Example This "The impact of culture difference on advertising" essay outlines the issue of cultural stereotypes and cultural division that can sometimes become the reason of failed advertisement campaign. Existing literature suggest existence of stereotypes to cultural differences among consumers. These stereotypes begin with preliminary analysis of advertisement before the audience’s response to content of advertisements. Creativity in advertisements, which is instrumental to effectiveness, is one of the major victims of culture based stereotypes and the audience’s perception of creativity vary with cultural orientation. This may then extend to relative effectiveness of advertisement based on cultural orientations and identifies the need for exploration of other effects of cultural differences on advertising (An, 2013). The effect of culture on advertisement has been noted in television advertising in cross some regions. A study of university students in Warwick, Beijing, and Hong Kong showed this. The students reported a significant difference in perception on television advertisement and the observation suggest that this difference could be observed across people from other regions and across different modes of advertisement. In addition to cross cultural difference in attitude towards advertisement, differences exist between attitudes towards television advertisement and other television program and this means that reliance on television viewership as an indicator of advertisement may not be true (Guo, Cheung and Leung, 2012). A study on effectiveness of online advertisement also supports effectiveness of

Case Study Analysis in Change Management. Whirlpool Essay

Case Study Analysis in Change Management. Whirlpool - Essay Example In the case of Whirlpool, Whitwam understood some important elements of the business as he worked as marketing director. He identified that how Whirlpool branded itself was the main key to survival and this was therefore the basis of the transformation that occurred in the company after he took over in 1987. The actual transformation that took place under Whitwam was connected to three main aspects of business: globalization, consumer satisfaction and competition. Change in these three components were necessary for several reasons. First of all, globalization was necessary because there was the need to maintain a healthy financial position to keep shareholders interested in investing in the company, thus it became necessary to find markets outside North America to sell Whirlpool productions. Secondly, consumer satisfaction was key to survival because there were numerous innovations that were needed at regular intervals to ensure that consumers maintained their interest in the company's products. Finally, there was the need to include important adjustments to ensure that Whirlpool maintained its market share in relation to its three major competitors in the United States and also capture more market share in the international markets. This therefore formed the basis of the transformation and change that occurred in the company. ... He identified that how Whirlpool branded itself was the main key to survival and this was therefore the basis of the transformation that occurred in the company after he took over in 1987. The actual transformation that took place under Whitwam was connected to three main aspects of business: globalization, consumer satisfaction and competition. Change in these three components were necessary for several reasons. First of all, globalization was necessary because there was the need to maintain a healthy financial position to keep shareholders interested in investing in the company, thus it became necessary to find markets outside North America to sell Whirlpool productions. Secondly, consumer satisfaction was key to survival because there were numerous innovations that were needed at regular intervals to ensure that consumers maintained their interest in the company's products. Finally, there was the need to include important adjustments to ensure that Whirlpool maintained its market share in relation to its three major competitors in the United States and also capture more market share in the international markets. This therefore formed the basis of the transformation and change that occurred in the company. This paper analyzes the various changes in Whirlpool in relation to several models in change management theory and practice. It uses these models to justify the change processes that Whirlpool went through and identifies the important factors relevant to these processes. The paper concludes with an attempt to recommend how the company can proceed into the future to ensure that the change management process attains the optimum results for Whirlpool. The Change Process According to Hayes, the change process in organizations

Same sex marriage Essay Example | Topics and Well Written Essays - 750 words - 1

Same sex marriage - Essay Example It was in 1970 that the first homosexual couple applied for a marriage license and was denied to marry. Since then, the LGBT community members’ struggle has begun. These days, there are seventeen countries in the world, mostly in Europe and South America, that give the right to marry and found a family for gay couples. In the United States, same-sex couples have a right to marry in thirty-seven states and the District of Columbia; in seven states, it is banned, and the issue is under court review in six states (CNN Library). The first argument for legalization of same-sex marriage is that marriage is an internationally recognized right. More specifically, the Universal Declaration of Human Rights states, â€Å"Men and women of full age, without any limitation due to race, nationality, or religion, have the right to marry and to found a family† (The United Nations). It is not stated whether the couple should consist of a man and a women only, and the article on the right to marriage highlights people’s equality and is based on the idea of non-discrimination. The second argument for same-sex marriage legalization is that discrimination against members of the LGBT community in this sphere leads to discrimination against them in other spheres of life. Due to the fact that marriage is a very important social and legal institution, same-sex marriage ban instigates further prejudices, unequal treatment, and discrimination against LGBT individuals. These days, gay people are still experiencing dis crimination in the workplace, in their families, at educational establishments; they even become victims of hate crimes. The third argument for same-sex marriage legalization is that it will bring a range of benefits, which gay people are deprived of today. Among such benefits are health benefits as many of gay people suffer from physical and psychological disorders caused by pressure and discrimination. A 2010 research published in American Journal of

Qualitative Social Research Essay Example | Topics and Well Written Essays - 500 words

Qualitative Social Research - Essay Example used to define the control and social control mechanisms of the state in terms of gender, stating that males are in a position of power and women in one of sublimation. As one source shows, using a qualitative method of case study analysis, patriarchy can be applied to the role of the state in women’s issues to explain inequities in the system. â€Å"The social roles men and women occupy may account for gender differences... Women are thought to have poorer experiences within any given role (role strain theory), have more conflicts among their different roles (role-configuration theory), or have fewer role opportunities available to them (role accumulation hypothesis) compared to men† (Ericsson and Ciarlo, 2000). These researchers realize that there are also other various gender role theories which use the patriarchy as a target of oppression and as a way of explaining why women in state institutions have sometimes been overrepresented historically in terms of certain perceived illnesses that were often socially based. Other sources take a more cultural view, rather than a social and historical view, when it comes to the problem of gender and how it has developed to the modern day. â€Å"Television’s first and strongest impact is on the perception that women have of the public male world and the place they have in it. Television is an especially potent force for integrating women because television brings the public domain to women† (Spigel, 2001). This is one common argument using popular culture, and represents the search for a more personal vision. â€Å"Postwar media often suggested that television would increased women’s social isolation from public life by reinforcing spatial hierarchies that had already defined their everyday experiences in patriarchal cultures† (Spigel. 2001). There are many perspectives with which to define these issues. Although feminist perspectives on gender may focus on historical change within their portrayals, they are

Nietzsche's Genealogy of Morals Essay Example | Topics and Well Written Essays - 500 words

Nietzsche's Genealogy of Morals - Essay Example It makes me think of my own self and ponder on how much have I been true or sincere in relation to the nature I am. Nevertheless, I could not see how this applies in the way Nietzsche tries to make sense of his position in defining the ‘good’ by detailing where this ‘good’ is coming from and what it is fundamentally composed of. Perhaps there is an enlightening aspect of studying the points raised by Nietzsche in the first essay so as to arrive at learning his theory with appreciation, unfortunately, I am disposed to conclude that his ethics of the ‘good’ is not rooted in deep understanding of intrinsic human values. Human values that are inherent to us, I believe, are those based on humanity or bearing the elements of compassion or empathic virtue, but instead of establishing the foundation for his school of thought on this perspective, Nietzsche seems to choose being racial, external, and superficial in his judgment of the ‘good’. He expresses profound conviction that â€Å"everywhere ‘noble’ or ‘aristocratic’ in a social sense is the fundamental idea out of which ‘good’ in the sense of ‘spiritually noble’, ‘aristocratic’, ‘spiritually high-minded’, ‘spiritually privileged’ necessarily dev elop – a process which always runs in parallel with that other one which finally transforms ‘common’, ‘vulgar’, and ‘low’ into the concept ‘bad’†. Nietzsche is in great belief that those in power or of natural royal descent comprise the real â€Å"good† for their ethic noble is derived from self-affirmation and it is this self-affirmation that provides them the strength to actualize a positive character. Their aristocratic traits enable them to repel or drive away adversaries so that according to Nietzsche, they ought to exemplify the â€Å"good†. However, Nietzsche fails to elaborate from the physical to the inner self of what he considers as ‘noble’ that I feel the need to ask, what if these strong

Gender Inequlaities Response Paper Essay Example | Topics and Well Written Essays - 500 words

Gender Inequlaities Response Paper - Essay Example In early South Africa, for instance, services of male nurses were unimaginable as discussed by Burns2. Differential application of rules for men and women in historic societies promoted gender inequality. In history, women and men were subject to different sets of rules. Rules set by societies regarding marriage, for instance, were harsh on women compared to men. Reilly3 highlights the differences in rules concerning marriage fidelity in historical communities, based on gender. The Hammurabi’s code, for example, widened the gender gap between men and women. Lerner4 maintains that historical law codes, such as the Hammurabi code, promoted patriarchy in historical societies. Laws codes in historical societies were representative of social conditions. Some viewpoints dominant held during historical ages rendered women as misfortunes in the society. According to Aughterson5, historical viewpoints of women as imperfect creatures promoted gender inequalities. Religion also promoted gender inequalities in historical communities. Glickl Leib’s story6 of women empowerment reveals that Jewish women had freedom compared to their Christian counterparts. Jewish women had freedom to engage in business, for instance, compared to Christians. Colonialism promoted gender inequalities in historical societies. In England, for instance, emigration was a common practice to eliminate redundant women. In addition, women in colonial period had insignificant contribution and roles in governance. This promoted the viewpoint that women are incapable of holding leadership positions in the society7. They had no authority to question the racist nature of colonialism. Women did not question the patriarchal norms that were deterrent to their rights, as well. Different factors promoted gender relations in modern society and enhanced women empowerment. Offering women the opportunity to share their rights changed the perception about them as

Health Organization Case Study Essay Example | Topics and Well Written Essays - 1000 words - 4

Health Organization Case Study - Essay Example Its persistence and corporation with major players in the healthcare industry has driven it to greater heights of delivering and ordering quality systems and services that serves patients of all types (UHC.com, 2015). The network growth, strategic plans, resource management, patient’s satisfaction and nurse staffing has always continued to be part of their objectives in order to offer quality, accessible, affordable and rich health care to all the patients at national and international level. This paper focuses on the preparation of the UHC and the capabilities to handle medical care activities for the coming generation. The UHC has put in place programs that favor all kind of social needs, in that their programs will support the low class level which is of a low cost, middle level with affordable cost and lastly the high class individual of families (Colling & York, 2009). The consolidations of their services to tight schedule with 24 hours system that monitor patients with professional nursing staffs and doctor makes them relevant and have a competitive advantage in the health care industry. The great team that include nurses, physician, dentists and professional doctors work hand in hand to make sure the life of patients are contained upon all means. The co-ordination of staffs that run from indoors, one hospital to another and one center to another is in order to oversee their duties according to the required standards. Although has a highly qualified personnel in the management sector which are keen on patient satisfactory services it looks forward to more improvement in future. UHC is certain about their employees hence they provide them with high salaries and reward that motivates them towards working to the best of their knowledge. The organizations have put in place strategies that interact with service providers depending on their

The Addiction to Online Gaming Essay Example for Free

The Addiction to Online Gaming Essay Tragedy struck on November 20, 2001, when avid online gamer Shawn Woolley was found dead in his room. Found near his body was a . 22 caliber rifle, with his favorite game, EverQuest ® running in his computer. This instantly created the notion for Shawns mother, Elizabeth, that the reason behind her sons act of suicide was his addiction to the said game (Spain Vega, 2004). EverQuest ® has been one of the most popular â€Å"3D Massively Multiplayer Online Role Playing Game (MMORPG)† since its creation in 1998. Originally created by Sony Entertainment, the games popularity has broken boundaries, as it has spread not only in the United States, but all over the world as well. MMORPG is a kind of game wherein there is interaction among gamers through a virtual world (Spain Vega, 2004, p. 82). In the case of EverQuest ®, that virtual world is called â€Å"Norrath† (Spain Vega, 2004, p. 82). First, a player chooses a character, then develops its role in this said world. No one really wins in this game, as the character of the player progresses through time as it is played (Spain Vega, 2004). Jay Parker concluded that EverQuest ® is a highly addictive game. For Parker, â€Å"a chemical dependency counselor and co-founder of the Internet/Computer Addiction Services† in Washington, the game has this powerful effect on its gamers that it distorts their way of thinking, and players are somewhat pressured to play for extensive hours to be able to further develop their respective characters (Spain Vega, 2004, p. 83). However, researcher Sara Kiesler contradicted this claim and said that the gamers have their own issues, and the personality of the players themselves is the one that puts them at risk as he or she uses this as an â€Å"escape from reality† (Spain Vega, 2004, p. 83). Personally, I would go for Kieslers claim. If a gamer is diagnosed with or is likely to develop a personality disorder, a game like this may just aggravate the said disorder. Kwei-Fen Shei and Ming-Sung Cheng (2007) conducted a study that focuses on online gaming and its impact on fulfillment among adolescents. They concluded that, since gaming is highly suitable for the younger people, developers should also take into account not only the marketability of their product, but also the significance of the social aspects of psychological satisfaction that gamers can gain from the game, such as recognition and the desire for self-esteem (Kwei-Fen Ming-Sung, 2007). References Kwei-Fen, S. Ming-Sung, C. (2007). An empirical study on experiential value and lifestyles and their effects on satisfaction in adolescents: An example using online gaming. Adolescence, 42, 199-215. Spain, J. , Vega, G. (2004). Everquest ®: Entertainment or Addiction? In A. Gini A. M. Marcoux (Eds. ), Case Studies In Business Ethics, sixth Edition (pp. 81- 84). New Jersey: Pearsnon Education, Inc.

Development of Online Auction Market

Development of Online Auction Market Abstract The world of online auction is a very competitive world, its also almost monopoly where companies such as e-bay take the biggest market share. Because the internet has no governing body and does not belong to any government there is no control over what users are selling or buying or whether there is ethical, moral or legal ramification on the act of the customers which use the services of these companies. Competing with companies such as e-bay, a well established brand with global dominance is not something I had in mind; Student Online Auction System is no exception in its need for these advantages and competitive edge to thrive in this highly competitive global market. This report will outline the stage in carrying out an investigation of a problem situation which is a real world and developing a new system. To be able to achieve tasks, various analytical and design methodologies were investigated. It is also important to consider the organizational structure and culture, this can play a vital role in information modeling because often a failure in an information system project may be more due to lack of recognition of or respect for the culture of the organization than because of the technology itself. Major organisations such as e-bay but lot of emphasizes on calling their customers Community members rather then customers. The original idea that help the birth of e-bay was to establish an online community were members meet in online forums were they engage in open discussions on how to improve the services provided, exchange ideas as well as selling and buying In this project an attempt will made to be more aware of the needs of the customer, and to make the system have the facility were customers, give a feedback on the systems functionality, usability and ease of navigation and then carrying out any relevant improvements suggested by these feedbacks at the maintenance stage. Chapter 1 Introduction The aim of this project is to design and set up an online business model where students at the university can buy and sell articles through effective bidding system. It also provides a guide for me to undertake the project successfully through gathering essential information and literature relating to the fundamental issues that can support and improve security. The projects objective is to create a tool that will reduce the operational risks related to do this type of business where fraudulent misuse of user accounts is very common. Information systems are fundamental part of organisations asset, its classed as an asset because information systems use data bases which are the building blocks of an information system. The information gathered and stored in these building blocks are then analysed and refined to help organisations decision making process. Although ordinary filing system will probably satisfy the definition of information system a Data Base Management System (DBMS) is a program design specifically to store and access data. It also has special features not present in cabinet filling system such as consistency, time saving, access control, reliability and recovery. This project is about developing a system which merges Database with website technology to produce an Online auction Business. http://www4.ncsu.edu/~wurman/Papers/Wurman-article.pdf 1.2 Description of Project Objectives. The main objective of this project is to make Students who want sell their unwanted items a computerized business by developing a database system together with a database driven site to give online services for their customers. In order to give a good service and stay competitive on the market, the business should be able to adopt this new system. The project will research on other Auction Businesses who already uses this technology and also investigate on how this business can give online services. In addition to that, the project will investigate the existing systems used by the existing online auction companies in day to day activity and identify the problem area of their system in order to come up with a better system. Starting from the research and analysis it will go to the implementation by having an appropriate report on the process undertaken including explanation of techniques and software used to develop the system. It will also analyse and identify the appropriate technology for SOAS Ltd to give an efficient service and to run the business more effectively. Finally there will be testing and evaluating the finished product to make sure that it meets the requirements in order to satisfy the client. Main points why set up Student Online Auction System. To provide fast and an efficient service to their customers. To get or attract more customers by giving online and fast services. To improve communication with customers. To protect data or information against unauthorised access. Online service will save journey (time) for any customers. Generate Revenue for both students and the company Stay competitive on the market. No interruption. Peace of mind. 1.3 Academic Objectives To design and implement a database management system for To gain an understanding of a database systems and the technology behind them. To research on other estate agents who currently have a database management system and online system. To discusses a range of methodologies, tools and techniques in order to select the most suitable approaches for the development of the project. To demonstrate all the practical and theoretical knowledge gained during my studies at the university. To meet deadlines following the software development principle including project management and documentation. To develop a website for London wide estates. 1.4 Personal Objectives To gain a valuable knowledge and experience in a variety of fields that should help build my future career. To gain confidence in my ability to make the right decision and cope with difficult situation during the development of the system with self-tuition and minimum supervision. To achieve an insight and hands-on practical experience of analyzing, designing, testing and documentation of a real world project. To prepare myself to face the real world in the computing industry with the experience I have gained in the past and will gain developing the system. By developing this system I hope to demonstrate my capability of mastering a real word project. 1.5 Project Proposal Although traditional auction houses still enjoy some popularity by restricting their trade on e few reserved items such as art effects and memorabilias. They have in some way or other adopted technology to conduct their business. This is because of the fast pace of technological revolution that is taken over the way that business is conducted all over world. These days everything seems to be done on a computer and paper work is becoming thing of the past. It is well known fact that Information technology is so important in making the life of many businesses much easier. It is also essential that businesses depend on a computerized database system to provide or record information for running their business on daily basis. Student Online Auction Systems Ltds purpose is to set up a database driven website were customers primarily students sell and buy items from each other. The project will make use of the web-driven database technology to implement and set up fully functioning online business. The purposed online system will allow customers to browse, search without registering and only allow to buy, sell or both after registration. In order to set up the system a variety of different softwares will be used HTML XML JAVASCRIPT ASP.net Visual studio SQL Express Chapter 2 2.1 Background The history of internet auctions started in mid 1990s, and quickly become one of the most successful applications of electronic commerce. Perhaps EBay, the premier consumer-to-consumer (C2C) internet auction site, is generally perceived as pioneer for the industry. As the business to business (B2B) auctions transaction volume increases the potential for the industry is greater then that of conventional auctions. With auction sites such as eBay and U-Bid being common household names, it seems hard to believe that the online auction phenomenon is actually very young. But young it is. In fact, the world of online auctions as we know it found its beginning in the year 1995 with a company dedicated to holding auctions for geeks wanting to buy, sell and trade computers and peripherals. Today, this site, fondly known as eBay, has become the worlds largest online marketplace hosting more than 100,000 auctions daily in 315 categories. With more than 40 million bids placed on eBay since its in ception, it is no wonder that other entrepreneurs hoping to claim a piece of the internet auction market quickly followed suit. Far from being a lonely beacon in the world of online trading, eBay is now competing with several other extremely successful online auctions sites. In fact, hundreds of auction sites can be found listed in various auction directories on the web. On these sites, consumers world wide buy, sell and trade items ranging from rare collectibles to daily essentials. Virtually everything imaginable can be found on internet auctions at a great price. http://www.unc.edu/~draughn/assignment1.html http://www.usatoday.com/tech/science/columnist/2006-06-25-physics-of-ebay_x.htm 2.2 What is an online Auction? An online auction is an internet-based activity, which is used to negotiate prices for purchasing or sale of direct materials, capital or services. Online auctions can be used to sell: these are called Forward (or Seller) Auctions and closely resemble the activity on B2C auction websites. Companies have used forward auctions to sell off surplus assets or in times of shortages -highest bid wins. However, most companies are starting to use Reverse (or Buyer) Auctions, where purchasers seek market pricing, inviting suppliers to compete for business in an online event. Auctions can be either private/closed where there are typically few bidders who have no visibility of each others bids, or open, where a greater number of participants are invited. In this case participants have visibility of either their rank or the bidding itself. Bidding on an internet auction is as simple as surfing the web. All you need to do is register at an auction site and begin browsing for merchandise. Once you find exactly what you are looking for, you can place a bid and monitor the bidding action with just a few clicks of your mouse. Most auctions sites also allow you to transfer payments through PayPal, an online payment system. That means that your personal credit card information is not given to any buyer or auction site directly. So, no matter whether you are searching for a one-of-a-kind antique or looking for a bottle of discount designer perfume, you can bet that you will find what you seek at the online auctions. http://www.caslon.com.au/auctionsprofile.htm 2.3 How do Online Auctions Work? Internet auctions are giant flea markets. Sellers may offer one item at a time or multiple lots of the same item. In theory, online auctions run much like local auctions, but behind the scenes there is a collection of data going on continuously. Just like local auctions, there are sellers and bidders and winners and losers. Winners are expected to pay for what they bid on at the conclusion of the auction. But that is where the similarities between online and local auctions end. 2.3.1 Registration At online auctions you will be required to register before you can buy or sell an item (s). This is required to track items you bid on or sell, keep up with the bids, determine the winning bids and build a database on seller and bidder feedback. 2.3.2 Winning Bids The bidding for each auction closes at the scheduled time. In the case of sales of multiple lots, the participants with the highest bids at the close of the auction are obligated to buy the items. If no one bids at or above the reserve price, the auction closes without a winner. At the close of a successful auction, the buyer and seller communicate, usually by email, to arrange for payment and delivery of the goods. 2.3.3 Payment Options Buyers may have several payment options, including credit card, debit card, personal check, cashiers check, money order, cash on delivery and escrow services. However, all sellers do not accept all forms of payment. Credit cards offer buyers the most consumer protections, including the right to seek a credit from the credit card issuer if the product is not delivered or if the product received is not the product ordered. Typically, sellers using business-to-person auction sites accept payment by credit card. But many sellers in person-to-person auctions do not. Usually they require payment by cashiers check or money order before they send the item to the winning bidder 2.3.4 Types of auctions. There are two types of Internet auctions business-to-person or person-to-person. Sellers of business-to-person auction sites have physical control of the merchandise being offered and accept payment for the goods. In person-to-person auctions, individual sellers or small businesses offer their items for auction directly to consumers. Generally, the seller, not the site, has physical possession of the merchandise. After the auction closes, the seller is responsible for dealing directly with the highest bidder to arrange for payment and delivery. Chapter 3 3.0 Introduction Internet auctions can be characterised in two ways: third-party auction sellers such as e-Bay, Amazon.com and Yahoo! that auction goods for others (either individual sellers or corporate chains), and direct auction sellers which create their own auctions online via their company websites. A substantial number of retailers and catalogue firms are taking advantage of the boom in these online auctions to unload merchandise and increase sales, and growth in the online auction category is now well documented. Catalogue marketers as diverse as The Sharper Image, Ross-Simons, Cameraworld.com, and CompUSA are all successfully auctioning products online. A business model is the mechanism by which a business intends to specify a value proposition or a value cluster for targeted customers, a financial model and a market offering 3.1 ebays Business Model eBay has built an online person-to-person trading community on the Internet, using the World Wide Web. Buyers and sellers are brought together in a manner where sellers are permitted to list items for sale, buyers to bid on items of interest and all eBay users to browse through listed items in a fully automated way. The items are arranged by topics, where each type of auction has its own category. eBay has both streamlined and globalized traditional person-to-person trading, which has traditionally been conducted through such forms as garage sales, collectibles shows, flea markets and more, with their web interface. This facilitates easy exploration for buyers and enables the sellers to immediately list an item for sale within minutes of registering. Browsing and bidding on auctions is free of charge, but sellers are charged two kinds of charges: When an item is listed on eBay a non-refundable Insertion Fee is charged, which ranges between 30 cents and $3.30, depending on the sellers opening bid on the item. A fee is charged for additional listing options to promote the item, such as highlighted or bold listing. A Final Value (final sale price) fee is charged at the end of the sellers auction. This fee generally ranges from 1.25% to 5% of the final sale price. eBay notifies the buyer and seller via e-mail at the end of the auction if a bid exceeds the sellers minimum price, and the seller and buyer finish the transaction independently of eBay. The binding contract of the auction is between the winning bidder and the seller only. 3.2 Amazons Business Model Amazons business model is one in which Amazon depends on third party to deliver information goods or services to end customers. There are three operational strategies that have helped Amazon.com to enhance its competitive advantage, including cost-leadership, customer differentiation and focus strategies (Saunders, 2001, pp.122-123). The first strategy, cost-leadership is pursued by Amazon.com by differentiating itself primarily on the basis of price. Due to this strategy, Amazon.com always makes sure that it offers the same quality products as other companies for a considerably less price. Their second strategy is customer differentiation. Amazon.com provided current and prospective customers with differentiation though design, quality or convenience and Amazon.com always selects a differentiator that is different among the competitor. So, Amazon.com consumers can recognize and differentiate its product from competitors (Saunders, 2001, pp.122-123). The last strategy that it uses, i s a focus strategy. This strategy takes one of the two earlier strategies and applies it to a niche within the market (Saunders, 2001, pp.122-123). Amazon.com focuses on outstanding customer service as a niche but not the whole market because each niche has its own demand and requirement. 3.3 Customer interface To a certain extent, the Amazon.com customer interface can be customized to each users preferences. When a user logs in to Amazon.com after purchasing, the website reconfigures and presents content that pertains to individual users, depending upon the users responses or profile (2004, p.188). For Amazon.com, collaborative-filtering software is used to tailor the website to each user through comparing each users purchases with the purchases of other users with similar preferences (2004, p.188). A list is then compiled of additional purchase recommendations, with suggestions across product categories as well, such as similar areas of interest in CD or DVD format (2004, p.188). Additionally, the website promotes and fosters a community of customers through encouraging readers to submit book reviews and facilitating online discussions about previously read books (Spector, 2000, p.78). These activities provide users with an interactive component and give them an opportunity to contribute to the websites content as well as develop a group identity and sense of belonging which can lead to possible friendships (Spector, 2000, p.78).    3.4 Technology behind the Online Auctions Secure Internet system is safer then handing over your card details on the phone. The application used to secure the online monitory system is the Secure Socket layer SSL. This technology is a military strength encryption technology, which works in conjunction with secure servers. This technology scrambles and encrypts sensitive information such as credit card details with a code before passing by a merchant server from a PC and that of the company taking a customers money. One of the other applications is a system of digital certification. When a user visits the website, intending to purchase over the Internet online, the website will display a lock sign on the toolbar below and provide information that the website is secure to use, the SSL lock will identify if the website is certified or not? The certificate is to authorise secure online transaction processing, which acts like an Identity card for the site and for the company behind the site. Its confirmed that the site belong to a register trader. 3.4.2 Methodology The Structured Systems Analysis and Design Method (SSADM) is thorough method of system development and if not understood fully it can lead into confusion into the mass of details available on the different stages of this methodology. SSDAM looks at the system from three different, but highly interdependent perspectives. The first is that of functionality or processing. This looks at the way in which data is passed around the system and the processes or activities that transform it, i.e. it sets out the functions provided for users by the system. The second is that of data. An information system (IS) exists only to store and act upon organisations data. By understanding the true nature and structure of data we get to real heart of the system. Data structures are far more constant than processing or functions, which tend to change fairly frequently; therefore its the data view that forms the backbone of SSADM. The final view looks at the effects of time and real world events on the dat a held within the system. Whereas the function and data views are rather ‘snapshot in nature, the events view is dynamic; it is specifically designed to model system behaviour over time. 3.4.2.1Advantages of using SSADM Timelines: Theoretically, SSADM allows one to plan, manage and control a project well. These points are essential to deliver the product on time. Usability: Within SSADM special emphasis is put on the analysis of user needs. Simultaneously, the systems model is developed and a comprehensive demand analysis is carried out. Both are tried to see if they are well suited to each other.6 Respond to changes in the business environment: As in SSADM documentation of the project†²s progress is taken very seriously, issues like business objectives and business needs are considered while the project is being developed. This offers the possibility to tailor the planning of the project to the actual requirements of the business. Effective use of skills: SSADM does not require very special skills and can easily be taught to the staff. Normally, common modelling and diagramming tools are used. Commercial CASE tools are also offered in order to be able to set up SSADM easily. Better quality: SSADM reduces the error rate of IS by defining a certain quality level in the beginning and constantly checking the system. Improvement of productivity: By encouraging on-time delivery, meeting business requirements, ensuring better quality, using human resources effectively as well as trying to avoid bureaucracy, SSADM improves the overall productivity of the specific project and the company. Cuts costs: SSADM separates the logical and the physical systems design. So the system does not have to be implemented again with new hard -or software.7 3.4.2.2 Disadvantages of using SSADM SSADM puts special emphasis on the analysis of the system and its documentation. This causes the danger of over-analysing, which can be very time and cost consuming. Due to various types of description methods, checks of consistence cannot be carried out. Especially with large systems, the outline diagram can become very unclear, because all relevant data flows have to be included. However, large companies carrying out various projects, can profit from the fact that SSADM gives the possibility to reuse certain techniques and tools for other projects. This reduces cost and time spent enormously in the long run. So, the danger of spending too much money on analysis can be compensated by the reuse of the developed systems and experience gained. 3.4.3 UML The unified modelling language defines the industry standard notation and semantics for properly applying that notation for software built using object-oriented (OO) or component based technology. UML2.0 provides common and consistent notation with which to describe (OO) and component software systems. The UML potentially decreases the learning curve for developers because they only need to learn the one modelling language. 3.4.3.1 Advantages of using UML Wide industry acceptance Wide range of tool support Consistent modelling notation 3.4.3.2 Disadvantages of using UML Modelling tools do not fully support it and sometimes get the notation wrong when they do Not yet complete Many developers only understand UML notations, often because most books and modelling tools do not go beyond the UML to address user interface modelling, or even business rules The full notation is overkill for most projects, most efforts only need a small subset of the notation 3.4.5 Using SSADM with UML Complex information systems require a methodology for their development in a structured manner. Many different methodologies exist, each suitable for a particular type of application. In this report we develop a taxonomy covering two different classification features for methodologies targeted at the workflow area. Features identified include concerns, method structure, data gathering means, people involved, notations, adaptability, flexibility, exception, CASE tool. Unified Modelling Language (UML) and Unified Process are relatively strong on hard aspects and weak on soft aspects. Structured Systems Analysis and Design Method (SSADM) is perhaps the most comprehensive but some soft aspects are omitted. The combination of techniques such as UML and Workflow is identified as a way forward. Hypertext Markup Language (HTML) HTML is one of the next generations of Generalised Markup Languages (GMLs). HTML is very easy to use language for web designing. HTML allows web developers to format web page using set of markup tags provided by HTML. HTML can be used within asp.net codes. This can only be made possible by using a asp.net function called asp followed by â€Å"(HTML)†, e.g. â€Å" Hello Word †. HTML is used within asp.net to design the interface to make it easy to navigate through a site. HTML forms static Web sites, but with the use of ASP.net is can be dynamic. 3.4.5.1 ASP.NET ASP stands for Active Server Pages. This is one of Microsofts latest software product. ASP.NET is built upon the .NET Framework. The .NET Framework consists of two main components: the common language runtime (CLR) and the .NET Framework class library. The foundation of the .NET Framework is the CLR. It is like an agent that manages codes at execution time for both Windows and ASP.NET applications. The class library is an object-oriented collection of reusable components. It can be used to develop applications for both Windows and the Web. The .NET Framework is a free download, but the development tools can be expensive. ASP.NET is used by Web developers to create dynamic Web pages. It offers a set of reusable, predefined and ready to use controls. This control saves time as it minimises the amount of codes to be written. 3.4.5.2 Java Script JavaScript is a client side scripting language. It is highly efficient as many tasks are client-side processing. JavaScript is an interpreted programming language with object oriented capabilities. JavaScript can be embedded into the HTML to add functionality. JavaScript is very useful for setting validations on a page to minimize error entry. Microsoft SQL 2000 Microsoft SQL Server 2000 is a full-featured relational database management system (RDBMS) that offers a variety of administrative tools to ease the burdens of database development, maintenance and administration. It has features such as Enterprise Manager, Query Analyzer, SQL Profiler, Service Manager, Data Transformation Services and Books 3.5.0 Primary Research Primary research involves getting original data directly about the product and market. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the business. Here a questionnaire was chosen to be the method of conducting market research in to online auction website as the primary source. A questionnaire with composed of ten questions were distributed into ten students at different times and days to get maximum answer ratio. See Appendix A Chapter 4 4.0 Fact finding analysis All projects that involve system development must have thorough fact finding or investigation carried out before the specification, design and construction of the application. Its important for the project to be clear about what the system needs to do and this will require obtaining information about a potentially wide range of subjects. 4.0.1 Examining any existing documentation Although there was physical documentation available to examine for existing companies such as e-bay, it was relatively small amounts of electronic journals available at the research web resources such as Mental. 4.0.2 Interviewing Interviewing is the most and common techniques that is used almost in every computing or business project. This is because is an easy way of collecting information face-to-face with the people involved in the old or new system. This process has started from the first day of the project by meeting both my supervisor Mrs Patricia Robertson, for more updates. The process started by drawing some business activity model (for more information please look at the BAM (Business Activity Model). These activities had to be change few several times to meet the systems requirements. Through out the project it was important to interview regular users of the existing systems used by other companies such as e-bay and Amazon for feedbacks and updates. The project had faced some sit back at the beginning due to the fact that the original sole use of SSADM as methodology was not good idea, which made it hard getting the exact system requirement. With the help of some of the SSADM techniques such as the BAM and ER diagram coupled with UML CASE diagrams we managed to reach an over look of the system. Questionnaire As part of the investigation process, questionnaires were prepared and handed out to some randomly selected people from the Westminster harrow Campus ,as they could be the new potential customers , these were filled out on the while they were in the Hall ways and student union centre. Questionnaires generally tend to be an inexpensive method of getting people to provide information. The technique used will be closed questions. This will allow people to write their short answers on a fixed set of options, to avoid people getting bored by long open questions which they have no time for. 4.0.4. Analysis of the questionnaire The questionnaire started with asking potential customers how often they visit Online auction? The group of people questioned consisted 60% of (19-30) years olds, 20% of the age (18) and 20% of the age (31-45), 30% of the participants answered that they visit online auction websites at least once a week 1% answered everyday 40% said they visit once a month and 20% percent said they never visit online auction websites. But perhaps more surprisingly of all questions, participants were undecided 50% yes and 50 % No when asked whether online auctions offer a better deal. There was however good result when participants were asked whether they actually sold or bought from online auctions the result was 60% yes and 40% no. see graph below 4.1.0 Market Positioning Once a potential market segments have being identified and target audience selected, SOS Ltd would need to determine the positioning of its services amongst service industries in the market place. Effective management of marketing communication will enable the companys marketers to position their services in the mind of the customers, its therefore important for the company to position itself along side the Specialist online auction web site: such sites need to build a good reputation for

Comparing Death in D.H. Lawrence’s The Horse Dealer’s Daughter and Kath

Comparing Death in D.H. Lawrence’s The Horse Dealer’s Daughter and Katherine Mansfield’s The Garden Party Controlling the movements of the short stories, death is a regnant theme in D.H. Lawrence’s â€Å"The Horse Dealer’s Daughter† and Katherine Mansfield’s â€Å"The Garden Party.† Death brings forth consciousness and it excites the need for an epiphany within the protagonists. To a lesser extent, death creates tremors in the worlds of the antagonists. Death furthermore makes the indifferences of the secondary characters more pronounced. Affecting the lives of the protagonists, the antagonists, and the secondary characters of these two short stories, death plays an integral role in the themes of these works. Lawrence’s â€Å"The Horse Dealer’s Daughter† was originally called â€Å"The Miracle,† marking the protagonist’s rebirth of love out of death. Mabel, the twenty-seven year old spinster, is revived physically and spiritually after her submergence in the â€Å"dead cold pond† (2337). For a decade, Mabel played housekeeper for her â€Å"ineffectual brothers† and although she was not happy, the â€Å"sense of money†¦kept her proud, confident†(2334). After the death of Mabel’s father, the family’s horse-dealing business collapses and Mabel becomes â€Å"mindless and persistent, [enduring] from day to day† (2335). Distant from her brothers and receiving no visitors other than dealers and â€Å"coarse men† (2334), Mabel concludes that her life is like a barren field. Even though Mabel reassures herself that she â€Å"would always hold the keys of her own situation† (2335), she has a lready died a spiritual death – a death that is mirrored by the imageries of the desolate house and the â€Å"sloping, dank, winter-dark fields† (2334). Mabel does not have any hopes for ... ... resonates throughout both short stories and it spurs the growths of the protagonists and antagonists, characters who reach new heights of understanding about themselves and others. These characters are also able to resolve the peace with death, the purgative process that transforms them. The secondary characters in these two stories are unfazed by death, thus uncovering their insensitivity towards the loss of others. Albeit tragic in many ways, â€Å"The Horse Dealer’s Daughter† and â€Å"The Garden Party† reveal glimmers of hope and humanity in the shadow of death. Works Cited Lawrence, D.H. â€Å"The Horse Dealer’s Daughter.† 1922. Norton Anthology of English Literature. 7th ed. 2 vols. New York: Norton, 2000, 2: 2330-2341. Mansfield, Katherine. â€Å"The Garden Party.† 1921, 1922. Norton Anthology of English Literature. 7th ed. 2 vols. New York: Norton, 2000, 2: 2423-2433.

The Outsider By Albert Camus V :: essays research papers

The Priest(Kafka vs Camus) The Outsider, written by Albert Camus, and The Trial, written by Franz Kafka, are two books that have been critically acclaimed since the time that they were published. There are critics that claim that The Outsider is a dull book, and is not even a read-worthy book. Other people claim that it shows us how society actually acts upon people who do not want to be like the rest of society. The Trial falls under the same kind of criticism; but both books, although written by different writers in a different à ©poque, fall under the same kind of genre: Imprisoned Lives. In both The Outsider and The Trial there are many people who influence the protagonists in a positive and in a negative way, but none of those characters are as important as the priest. The priest, being of the same profession in both books and trying to accomplish the same kind of tasks, have a totally different effect on the two protagonists. In The Outsider the priest changes the whole attitude that Meursault has to li fe, whereas in The Trial the priest tells Joseph K. how his life actually is. "Why do you refuse to see me?" This question was asked by the priest and was meant for Meursault. Normally, if a person is convicted to death, he will see a priest before the sentence is executed. Meursault did not do that. He profusely refused to see the priest and why should he? He "did not believe in god." Meursault did not care, as he did not care if his mother died, or if someone proposed marriage to him. This of course went totally against the rules and ethics of society, which cannot permit such kind of behaviour. But why does Camà ºs characterize Meursault like that? Why did he create such kind of an outsider to society? Camà ºs created such an outsider because he wanted to show people how life actually is. Society does not accept people who do not bend the truth a little and lie. Society wants to make life as easy as can be, making up lies so that everything can run smoothly because truth can hurt sometimes, and Camà ºs knows that. Camà ºs implements the priest not just as another character in the novel, but as a person who wants to tell Meursault how society expects him to behave. Meursault did not want to know how he has to act to make the society happy, as a matter of fact, the priest was "beginning to annoy" him.

Analysis of Paragraph on Page 271-272 of Porter’s Pale Horse, Pale Rider :: Porter’s Pale Horse Pale Rider

Analysis of Paragraph on Page 271-272 of Porter’s Pale Horse, Pale Rider In the opening sentence of this paragraph, two workers at the newspaper office are described. They are not, however, described as people though, they are instead said to be solely â€Å"two pairs of legs† (Porter 271). By describing solely this part of the people, Porter is drawing attention to a part of the body seemingly unrelated to newspaper writing. This gives the reader the impression that these two writers are either unskilled in the area or writing, or unimportant to the speaker. Interestingly, the legs are also described as, â€Å"dangling,† which paints the picture of a lifeless body. This could be perhaps indicating that these people are dead to her; both unimportant and unwanted. Porter then goes on to describe the legs as being â€Å"stuffed thickly into funnels of dark expensive-looking material.† The way in which this is described seems to imply that the fabric itself is strangling these legs that have now become representative of the speakerâ€⠄¢s time at the newspaper. By describing the material as â€Å"dark† and â€Å"expensive looking,† Porter makes the writers at the newspaper appear to be both evil and fake. As Porter continues her description of the two writers, she notes how one of then was â€Å"oldish† and the other â€Å"youngish.† The vagueness in this description goes along with the feeling of universality in the writers that Porter has achieved by having them represented by a mere body part. Also, by having one writer be old, and the other young, the writers are closer to representing every man. As Porter describes the writers as having a â€Å"stale air of borrowed importance which apparently they had got from the same source† she is indicating that the newspaper itself, and thus the media is the source that writers in this wartime community derive their unreal importance. Porter makes the speaker seem almost intimidated by the writers as she euphemistically refers to them as being â€Å"well nourished† rather than fat. This is again referenced when Porter states that Miranda â€Å"pulled out her chair without removing her cap or gloves (†¦) as if she had not a moment to spare.† Miranda’s resentment of the newspaper community is embodied in these two people.

Evolution of Zombies on Film

The term zombie is referred to as a corpse reanimated through unnatural means, and in some cases, is usually depicted to have a knack for human flesh (Clute & Grant, 1999). Zombies are believed to have originated in the Caribbean Republic of Haiti where witch doctors revive dead people to do their bidding (Chevallier, 2006). This concept and origin of the Zombie was first introduced to the United States by W. S. Seabrook's Magic Island (Mumble-Jumble,1940). Seabrook's publication then spawned other works encompassing resurrected mindless corpses which subsequently became elements elements of interest for filmmakers. From paper to reel, the process of creating Zombies has tremendously evolved with the birth of computer generating image technology. The Epic of Gilgamesh (1960) also alluded the Zombie's concept, as the goddess Ishtar pledged to â€Å"knock down the gates of the Netherworld, and let the dead outnumber and devour the living. † Though the epic does not give any description of the appearance of the dead, the concept of flesh eating dead creatures are still synonymous to the idea of Zombies. While William Seabrook's Magic Island brought the idea of Zombies to the United States, Howard Phillips Lovecraft's Herbert West – Reanimator fully furnished the concept of Zombies in American Popular Culture (Braun, 2008). The story entails scientist Herbert West reanimating corpses that result to vile horrible beastly creatures with violent tendencies (Joshi & Cannon,1999), The Idea of Zombies was first introduced to the motion picture industry upon the release of the 1932 independent cult film, White Zombie. The film drew its idea of Zombies from the Haitian folklore of using paranormal powers to revive the dead. As the film's title suggests, the story revolves around couple, Neil and Madeleine who decide to accept an invitation Charles, a common acquaintance, to exchange vows in his plantation in Haiti. In an attempt to fulfill his hidden desires for Madeleine, Charles persuades the former to marry him instead. Madeleine immediately rejects Charles, who in return vindicates himself by consulting voodoo master Legendre to momentarily turn her in to a Zombie, to fake her death, send Neil back to the United States grieving, and bring Madeleine back to reality to pursue her again. Legendre meanwhile has his own selfish ploys which are thwarted by Charles with the aid of a missionary who goes by the name Dr. Bruner (Halperin & Halperin, 1932). In white Zombie, there is simplicity in presentation, as far as the Zombies appearance is concerned, considering that it is the first film to tackle such subject, the Zombies appeared a little close to human, but the mindless unwilled personality is already obvious. Though there is not much technique or technology available during the time, it is quite blatant that the Zombie interpretation was innovative. While the film was considered pioneer in Zombies, the concept of reanimated corpses do not have apocalyptic implications similar to later films, the concept of the Zombie strictly conformed to the Haitian voodoo practice which does not involve any scientific procedures or freak accidents. Soon after the release of White Zombie, Zombies on film have evolved, notable films such as Things to Come and Plan 9 From Outer Space further shaped the zombie as an element of horror. 936's Things to Come did not really focus on Zombies that were reanimated as living dead but the effects of a viral outbreak that causes the infected to mindlessly ramble without a definite purpose, which is synonymous to the mindlessness of zombies. In he film, the Zombie like creatures do not stray away from human appearance. Science Fiction met with Horror as 1959's Plan 9 From Outer Space tells the story of aliens who planned to stop human endeavor on a Doomsday Weapon that would bring the Universe in to oblivion . The aliens then executed plan 9 which concerns reanimation of the dead to divert human attention. The appearance of zombies in the film do not differ from human appearance, the only distinctive quality among zombies are the absence of the pupil. Though special effects were not sophisticated, zombies reanimated by alien technology is still a conceptual breakthrough. Despite the seemingly incompetent zombies of classic horror films, George A. Romero's Night of the Living Dead became the mother of all zombie films, and is considered the greatest zombie movie of all time (Braun, 2008). The film is highly influential in the tradition of zombies as it revolutionized the zombie appearance in motion pictures and influenced zombie oriented films. The secret behind the horrifying appearance of the zombies in Night of the Living Dead is credited to the use of primitive techniques for special effects. (Williams, 2003). In night of the Living Dead, costumes consisted of second-hand apparel and the zombie appearance was complemented by mortician wax (Hardman & Eastman, 1997). Some of the blood used were just chocolate syrup, it looked like blood smears when shot on black and white (Homepage of the Dead, 2008). The materials used proved to be a little stingy for a successful film, but the efficiency of it has set a standard in the field of special effects. George Romero's follow up to Night of the Living Dead produced a better and more believable look for the zombie, special effects master Tom Savini has created a look with tremors still being imitated today but never surpassed. Savini primarily applied gray make up to give the zombie cast a more undead appearance. The zombies with close-up shots were had latex applied on their faces to emphasize wounds and other causes for their being undead (Savini, 1983). Savini adds that the zombies were supposed to appear as people recently killed, so he tried to make them look like victims of car accidents and fatal ailments. There is even one zombie that appear well groomed, Savini's intention here is to make that zombie look as if he just had been to an undertaker (Savini, 1983). Savini casted specific body parts to hydrocal and had them painted with red and black on the bottom to match the flesh colors in order to make bite-scars more believable (Savini, 1983). For the zombie killed in the truck, Savini sculpted a face lay over and filled it with blood and sealed with a layer of dermwax for the zombie actress (Savini, 1983). The effect was for a zombie who was shot in the head with an exit wound in the face (Savini, 1983). In Day of the dead, there are slight differences in the appearance of the zombie, the only notable difference came in the green color which emphasize the vestiges of decomposition (Savini, 1983). The development of zombies also came in speech as one zombie manifested the ability of speech (Rubenstein & Romero, 1985). Nonetheless, the film still takes pride in the advanced special effects. In a different note, the 80s saw a decline on zombie films, however there are some satirical innovations that proved to be arguable developments such as Return of the Living Dead (Fox, Henderson & O'Bannon) where zombies are shown to have a hunger for human brains, this garnered some recognition, most notably on an episode of The Simpsons Halloween special. The breakthroughs of modern technology in special effects and other cinematic techniques became a big help in developing zombies far better than they last appealed viewers. For nearly 2 decades, the zombie film was in hibernation, however, recent productions such as the movie adaptations of Resident Evil, Silent Hill, and I am Legend revitalized the zombie film. The motion picture resident evil utilized computer generated imaging technology to some extent, but most of the furnishings for the zombies are done with make-up (Anderson, 2002). The motion picture gives a new approach to zombies as some of them wielded weapons such as the hatchet held by the first zombie who appeared (Anderson, 2002). Another groundbreaking addition in resident evil is the zombie dog which is a total departure from the usual human undead (Anderson, 2002). The sequel to the first Resident Evil film brought about fresh ideas in zombie films wherein sophistication and advanced movements such as climbing stairs and opening doors have become part of zombie abilities. The introduction of the super zombie Nemesis is also a first, since the aforementioned can wield heavy armaments such as gattling guns and missile launchers, and it can also filter its victims via a remote controlled targeting system (Witt, 2004). Zombies on film have progressed since its humble beginnings in White Zombie, and most motion pictures serve as testimony to the immortality of the zombie as an element in horror. The extensive innovations in make-up and special effects applications has given rise to evolution of zombies on cinema, from simple mindless speechless individuals, to decapitated decomposing flesh hungry monsters, to weapon wielding, stair climbing semi-intelligent beasts, the film industry has done a great job in revolutionizing an idea that seem to be lame and childish. Moreover, the advent of modern technology has also aided the evolution of zombies on film.

Classical music Essay

It is Saturday March 1 2008 and I have woken with an excited feeling in my stomach. Today, I am being treated to something I have never experienced before and I am looking forward to what is in store. My father, is taking me to a classical concert. I am 18 years old and big band music is not really my style, I appreciate music but of the modern variety rather than the old school kind. My father loves classical music and plays it constantly in his study. His favourite composer is Leonard Bernstein so it is today, with great animation, he is taking me to encounter his love of this music. We are attending the Waukegan Concert Chorus which is at 624 Douglas Ave, Illinois, the concert is a tribute to Bernstein & Williams; namely, In Remembrance of Bernstein & Williams. My father assures me that although my liking of music may not be to his taste, I will go away from the concert feeling uplifted and appreciative of what I have heard. Our journey takes us to Waukegan during the early evening and as we approach the venue I can feel a buzz in the air. Other attendees are heading towards the seating area and as my father and I locate where we are sitting, I am somewhat satisfied that we have seats near to the front. My father explained in the car, on the way, even though it is the music you are listening to, it is also just as important to watch the performance. Before me is a huge orchestra; perhaps the biggest I have ever seen, not that I have seen many. There is a plethora of various noises coming from the ensemble and as each musician tunes in their instrument and plays small excerpts from their music stand, it is perhaps unbelievable that any kind of harmony will occur at all. However, the moment the conductor enters the room, there is an eerie silence, almost as if someone had turned the musicians off by a control button. The conductor is a gentleman who turns to his audience and bows his head, turning and repeating this gesture to his orchestra. As the first piece of music is played I feel myself vibrating with the enormity of the noise. For many years I have heard my father’s classical records being played from behind the study door but to be present at a live performance was truly exhilarating. One of my favourites in terms of familiarity was West Side Story. The introduction sounded amazing; upbeat and vibrant, the instruments seemed almost alive. Even closing my eyes, which I actually did, I could hear each piece of equipment as it was used. The brass and woodwind instrumentalists brought intrigue and manoeuvre to the story of the piece being played whilst the drums added the extra element of spirit in the arrangement. Despite the variety of instruments played and the different roles they played within the piece, the unity came together with such an intensity, I was taken aback by its impact. The formation and structure of the concert allowed me to lose myself within the music, it was almost as if I were watching the musical itself. This perhaps was the purpose of the concert itself, it worked with an effortless outcome. As the flutes and violins played ‘I Feel Pretty’, I felt almost compelled to stand up and sing as the notes poured through the air. The tempo was light in places and amplified in others; the exaggeration of drama was as apparent as the subtlety of tenderness applied to the nature of the story. Its volume was deafening yet tolerable as each instrument alerted itself naturally within the composition. On occasion I did look around at other spectators, like moths to a flame, transfixed faces and total satisfaction and appreciation of what was before and around them. I did relate to this. As the concert came to an end, I did feel somewhat saddened that it was all over. The climax of the music was a crescendo of brilliance and I am pleased to say, my father’s original prediction of how I would feel, was absolutely correct. I felt euphoric and inspired by such a performance. I had attended the concert with an open mind and allowed myself to absorb the instruments intentions; I felt all the raw emotions of West Side Story and even the pieces of music played I had heard for the first time, still brought me a sense of appreciation.

Need of the Study Essay

It is rightly said plastic money is need of the hour. People are using these cards on a vast scale. But after considering the material available on the subject, it is seen that the whole payment process of processing these cards†¦ Introduction Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts in a particular country or socio-economic context.[1][2][3] The main functions of money are distinguished as: a medium of exchange; a unit of account; a store of value; and, perhaps, a standard of deferred payment.[4][5] Any item or verifiable record that fulfills these functions can be considered money. Money is historically an emergent market phenomenon establishing a commodity money, but nearly all contemporary money systems are based on fiat money.[4] Fiat money, like any check or note of debt, is without intrinsic use value as a physical commodity. It derives its value by being declared by a government to be legal tender; that is, it must be accepted as a form of payment within the boundaries of the country, for â€Å"all debts, public and private†.[citation needed] Such laws in practice cause fiat money to acquire the value of any of the goods and services that it may be traded for within the nation that issues it. The money supply of a country consists of currency (banknotes and coins) and usually includes bank money (the balance held in checking accounts and savings accounts). Bank money, which consists only of records (mostly computerized in modern banking), forms by far the largest part of broad money in developed countries.[6][7][8]

Comparison of Matilda Cook in Fever 1793 Essay

Mattie’s Life and Changes In Fever 1793, by Laurie Halse Anderson, sixteen year old Matilda (or Mattie) Cook changes dramatically over the course of the book. In the beginning, she is portrayed to be a young selfish girl who was always too lazy to work. By the end of the book, she is shown to be a strong young woman. Her family of three consisting of her grandfather, mother, and herself runs a small coffee shop. Her family usually works relentlessly before, during, and after the shop’s hours. Their kind slave, Eliza, works just as relentlessly around the kitchens. Mattie herself has the easy job as a waitress and usually works much less than her family and slave. Even so, she never puts her heart into her work. This demonstrates how foolish and selfish she is; but just in a few weeks her world will change epically for herself and everyone around her. The yellow fever hits Philadelphia with venom and mercilessly takes away numerous lives. Unfortunately, the disease finds its way to Lucille Cook, Mattie’s mother. Mattie is forced to run away with her grandfather in order to prevent herself and her grandfather from catching it. They try to find their way to a friend’s farm, but her grandfather catches the fever along the way. In desperation, Mattie picks berries and fetches water so that she and her weak grandfather can survive until help comes. In this chapter of her life, Mattie is slowly improving on her attitude and personality. She soon gets help for her grandfather from a hospital nearby. He starts feeling better, but then she herself catches the fever. Mattie is fed and cared for the same way as her grandfather. He soon recovers and takes care of Mattie. She in time gets better and decides with her grandfather that it is time to head home. When the travelling pair reaches Philadelphia, they find objects carelessly strewn across the paths. Houses are desolate and empty; bodies pile up in the graveyard. Their own coffee house is in ruins and Mattie’s mother is not to be found. Mattie and her grandfather try to strive as long as they can. During that time, Mattie hauls in water from the well, picks and chooses in their rotten garden, and uses what is not stolen in the kitchen  for the rest of their meals. They are doing alright for the first few nights, but a few nights later, a robbery occurs that takes Mattie’s grandfather’s life away. In grief, she allows the cart for the dead to take him to the graveyard and follows it to the graveyard. There she mourns for the dead who were taken by the fever, or less commonly from robberies that took Mattie’s grandfather away. In desperation, Mattie proceeds to find Eliza. Along the way, she comes across a young orphan named Nell and brings her along. Mattie soon finds herself living with Eliza, a pair of twins, Nell, and Joseph. She works in the day and late into the night feeding the needy; until the fever takes a toll on Nell and the twins. The house is too crowded for sick individuals, so Eliza and Mattie move the children along with themselves to the coffee shop for recovery. They care for the children as best to their abilities and hope that that the ill children will last until winter when the frost could chase the fever away. Fever 1793 is a wonderful book about a young foolish girl turning into a mature and hardworking young lady. Through the course of this book, Mattie demonstrates how she can change from a selfish immature girl into a selfless, hardworking, and mature lady.

Building Engineering Services Essay Example | Topics and Well Written Essays - 2250 words

Building Engineering Services - Essay Example The nut is usually rotatably driven to achieve vertical movement. The details of different transportations systems are explained further. Elevators are mostly used to transport people, called passenger elevators. They can also be used to transport materials in which case they are called freight elevators. Whether the elevator is for people or for material, there are basically two types of systems. One is overhead suspended elevator and another is hydraulic elevator. Suspended elevator uses steel cables and electric motors. These usually travel fast and are therefore used for tall buildings. Hydraulic elevator is operated by a hydraulic piston which is situated in a chamber below the elevator cab. The piston moves in a rotatory motion about its pivot which in turn makes the cab traverse vertically. Elevator cabs move along vertical guide rails. For suspended elevators, an electric motor runs which lowers and raises the cab with the help of wired ropes. These ropes are designed to suit the capacity of the cab. It also has a flexible electric cable connected to it in order to provide lightning and also to facilitate button and door signals to be transmitted. The construction of both kinds of elevators requires considerable effort below the point of lowest entry to cab. If the elevator serves the lowest building level, then it requires considerable depth of excavation and construction below the basement of the building. Also, for every cab, corridors need to be planned in the building accordingly. For material carrying elevators, the corridors should be relatively big depending upon the usage. The elevator shaft must be vertically aligned to maintain constant pressure in all floors. The size and dimensions vary depending upon size of the cab and number of elevators. For small or single cab, the area may be only of the cab but for larger cabs and for multiple elevators, the lower floors need to have a larger base. The plan for operating single or multiple elevator cabs can be seen in the figure below: Escalators are moving stairs which serve the same purpose as an elevator. However, escalators provide a more uninterrupted service compared to elevator due to the waiting time for elevators. Escalator works on the principle of conveyer belts. The difference is that a pair of rotating chain loops pulls a series of stairs in a cycle instead of a flat surface. The most important part is to make sure the steps are always in level which the escalator moves. However, at the top and bottom, the steps become in one level making it easier to get on and off. Escalator also has hand rails which move along with the escalator. The hand rail is controlled by an electric motor which runs a rubber belt around a series of wheels. It is configured in a way that the hand rail moves with the same speed as the elevator. When not operating, escalators serve as stationery stairs; therefore their slopes are subject to same limits that exist for stairs. Thus the plan space required for an escalator begins with that required to achieve a stair for total height.